The problem with Social Media lies in its social component, where we treat everyone as a friend. Some people take it seriously, and they share almost everything with people who often don’t really care. As long as the publisher does it consciously, know the consequences, and have fun with sharing – it’s OK. However, the problem occurs on the consumer’s side because not everyone is interested in somebody else’s life details, political opinion, religion, or other stuff that friends actively share. Why people let that content appear in front of them? Because of friendship.